With more descriptive attributes applied to products, your search results and filters are enhanced and allow customers to drill down into the exact product they're looking for.
Search relevance configured based on accurate visual traits allows for powerful natural language searching.
Accurate filters means that customers will see products that are truly relevant to their search criteria.
A good experience reduces bounce rates and increases customer engagement which drives sales.
Customers can quickly find what they need without having to sift through irrelevant products.